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By completing Â鶹´«Ã½Å®Éñ’s 12-credit badge in Social Media Strategy, students demonstrate their ability to conceive, execute, and assess social media campaigns on behalf of clients. The Social Media Strategy badge provides a strong foundation for students interested in securing entry-level employment with clients or employers in marketing, public relations, advertising, or journalism. Students will complete the badge with a portfolio of work samples aligned with planning, writing, and producing social media campaigns.

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Required Courses

COMM 206: Multimedia Writing – 4 credits
COMM 323: Strategic Social Media – 4 credits
COMM 485: Advanced Social Media Campaigns – 4 credits

Additional Requirements

No additional requirements.

Learning Outcomes/Competencies

1. Basics of Copywriting for Social Media and Journalism
2. Application of Associated Press Style
3. Brainstorming and Pitching Story Ideas
4. Basics of Social Media Analytics and A/B Testing
5. Creating and Executing an Editorial Calendar
6. Content Management
7. Crafting Strategic Plans for Media and Strategic Communication
8. Account Management and Client Services