Persuasive Communication
Micro-Credential
Persuasive Communication
Offered as an Academic Micro-Credential
Learners who successfully complete the Badge in Persuasive Communication will be able to apply persuasive skills in private relationships, in the workplace, and in public citizenship. Those who earn the badge will not just gain skills to be personally persuasive; they will also grow in the ability to critically analyze persuasive messages sent to them in verbal, written, and nonverbal channels through all forms of media.
Completed your requirements and ready to collect your badge?Ìý
Required Courses
COMM342 – Persuasion
COMM343 – Argumentation & Critical Thinking
COMM412 – Assessing Media & Culture
Learning Outcomes/Competencies
Students who complete the Persuasive Communication Micro-Credential will be able to:
- Create original effective, ethical persuasive messages (COMM342, COMM343)
- Apply communication theories and skills to improve persuasive messages (COMM342, COMM343)
- Express persuasive messages targeted to multiple simultaneous audiences (COMM342)
- Tailor persuasion messages to different communication channels and media (COMM342)
- Receive and comprehend persuasive messages as an audience member (COMM343, COMM412)
- Critique the strengths, weaknesses, and ethics of persuasive messages as an audience member (COMM412)
Contact Communication
SOU Communication Program
Britt Hall 240
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6673